HTC - Freefall Fashion Shoot Online Ad Campaign
Digital advertising concepts created whilst working at Mother London supporting the recent Freefall Fashion Shoot TVC for HTC.

Role In Project
Concepts, Design & Art Direction

Expandable Banner - Concept
Freefall Type Animation Test

YouTube Masthead - Concept

YouTube Masthead - Design

Homepage Takeover - Concept

Homepage Takeover - Design
This mock-up was created prior to the shoot to help sell the concept. I created all of the assets in Photoshop.

Leaderboard - Fixed placement comped asset
MPU - Fixed placement comped asset
Cargo bay door comp

Rich Banner Concept

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