HTC - Freefall Fashion Shoot Online Ad Campaign
Digital advertising concepts created whilst working at Mother London supporting the recent Freefall Fashion Shoot TVC for HTC.
Role In Project
Concepts, Design & Art Direction
Expandable Banner - Concept
![](https://cdn.myportfolio.com/3cbfab5b745a432d02da7dedc6482fd2/edbfc0b9807129b40d9ed38a_rw_1200.jpg?h=ec854b7199af27a5e5397e7a37c83e5a)
![](https://cdn.myportfolio.com/3cbfab5b745a432d02da7dedc6482fd2/5685c8885e44a5a4fc300bd8_rw_1200.jpg?h=1baf77021e42b5a8566c3713d8b1d201)
![](https://cdn.myportfolio.com/3cbfab5b745a432d02da7dedc6482fd2/067048707fbf5ac071adb922_rw_1200.jpg?h=217af814d77203b9614df49ff1d7e2aa)
![](https://cdn.myportfolio.com/3cbfab5b745a432d02da7dedc6482fd2/293c0e143417472a7b1cdcaa_rw_1200.jpg?h=12c2785f47899fbd0d696af0d29f80b6)
![](https://cdn.myportfolio.com/3cbfab5b745a432d02da7dedc6482fd2/364d0ce81c0548239f402b48_rw_1200.jpg?h=06b2855b3c09456d9ba38aefe0a88a4e)
![](https://cdn.myportfolio.com/3cbfab5b745a432d02da7dedc6482fd2/fa6286f369f893d6e9b6a257_rw_1200.jpg?h=4c86dd422af7b762b2ee32ddc69b5f2b)
![](https://cdn.myportfolio.com/3cbfab5b745a432d02da7dedc6482fd2/9e797dea95c402fd3fbaf059_rw_1200.jpg?h=ecd314a37e53290a11f22f2ef18df229)
![](https://cdn.myportfolio.com/3cbfab5b745a432d02da7dedc6482fd2/797d35ef2a25e6a9909d32d4_rw_1200.jpg?h=4c4624c4e7c77dd7c8b35be38f7a352c)
![](https://cdn.myportfolio.com/3cbfab5b745a432d02da7dedc6482fd2/89947e7a5ab2166d567e0b30_rw_1200.jpg?h=b45a0e22bb477451cae672e3745c396c)
![](https://cdn.myportfolio.com/3cbfab5b745a432d02da7dedc6482fd2/06304188219dfbbc6f1fb2e7_rw_1200.jpg?h=c67167c6acd5ead0dc2f6c73415c8800)
Freefall Type Animation Test
YouTube Masthead - Concept
![](https://cdn.myportfolio.com/3cbfab5b745a432d02da7dedc6482fd2/7da90b3d8fd2ee7a291ce748_rw_1200.jpg?h=deaa9e6daabddeeaeb41188b5f43e319)
![](https://cdn.myportfolio.com/3cbfab5b745a432d02da7dedc6482fd2/9f8e68f501af39f7476ede7b_rw_1200.jpg?h=abd925f595f2fca89c313f05934ad16e)
![](https://cdn.myportfolio.com/3cbfab5b745a432d02da7dedc6482fd2/6471c2193edb478ebd84aedf_rw_1200.jpg?h=db25c5eb25de4572619eec0ca50c1ebb)
![](https://cdn.myportfolio.com/3cbfab5b745a432d02da7dedc6482fd2/3c67d3ef265b322b4ebc4bd4_rw_1200.jpg?h=fa2eb0d9f2df8d8eccd235e104ef7a77)
![](https://cdn.myportfolio.com/3cbfab5b745a432d02da7dedc6482fd2/dfd5174862678d73e6f46b6c_rw_1200.jpg?h=7068bc2dda934a651ace2eeac85eea94)
![](https://cdn.myportfolio.com/3cbfab5b745a432d02da7dedc6482fd2/1f9eaff16a05eadc4aa8e831_rw_1200.jpg?h=caeb5ed1b2105fe1a260eca97f0eaa64)
![](https://cdn.myportfolio.com/3cbfab5b745a432d02da7dedc6482fd2/2bda467ce3a220fb470ac734_rw_1200.jpg?h=40d05d89756d064eab8f66e3926fd6fc)
![](https://cdn.myportfolio.com/3cbfab5b745a432d02da7dedc6482fd2/c6bde5a55b00ce56c07240a8_rw_1200.jpg?h=9bea18a520ede3002a54d8257efed25a)
YouTube Masthead - Design
![](https://cdn.myportfolio.com/3cbfab5b745a432d02da7dedc6482fd2/87ad2182ed70fe681306a892_rw_1200.jpg?h=102ee4392fbfc0dff4560fadde59de24)
![](https://cdn.myportfolio.com/3cbfab5b745a432d02da7dedc6482fd2/f550e91c8ecf584757eefd72_rw_1200.jpg?h=6276b978d6aac21c11649541b8df9fe7)
![](https://cdn.myportfolio.com/3cbfab5b745a432d02da7dedc6482fd2/7dc93924ea5fb0cd8508980e_rw_1200.jpg?h=eaf061140b631a4e1710cbe14a8fde1d)
![](https://cdn.myportfolio.com/3cbfab5b745a432d02da7dedc6482fd2/58b084eba39d489f7deae99f_rw_1200.jpg?h=6455fb53b6ed921002b9afdd45d946f1)
![](https://cdn.myportfolio.com/3cbfab5b745a432d02da7dedc6482fd2/1b6d1dc6fcf75533062ab420_rw_1200.jpg?h=cfffbc5a1c47077fdde1234a6073ae74)
Homepage Takeover - Concept
![](https://cdn.myportfolio.com/3cbfab5b745a432d02da7dedc6482fd2/e046bc4ecdbbdf0e482f0cc0_rw_1200.jpg?h=ff8d6154e44a1147e74da7609e432830)
![](https://cdn.myportfolio.com/3cbfab5b745a432d02da7dedc6482fd2/342530b0e284eea62b2f3a8e_rw_1200.jpg?h=c90d56e998a7572f139be10fd14c9a67)
![](https://cdn.myportfolio.com/3cbfab5b745a432d02da7dedc6482fd2/62c6d406ea6811bce2cb8cc7_rw_1200.jpg?h=68092c31cf4ec051f320dc5dc41abe99)
![](https://cdn.myportfolio.com/3cbfab5b745a432d02da7dedc6482fd2/8d07cc92e18ab15450340342_rw_1200.jpg?h=bb29f3ca7db160efdc72ae4d4739c647)
![](https://cdn.myportfolio.com/3cbfab5b745a432d02da7dedc6482fd2/32ecfa2fa0f9b08cd9bc1bfd_rw_1200.jpg?h=b460462b25cff3d8ad4ed45972815222)
![](https://cdn.myportfolio.com/3cbfab5b745a432d02da7dedc6482fd2/df15a4436f54424668b40063_rw_1200.jpg?h=4b2a92d645e63cc7dddf83a80f07bbb9)
![](https://cdn.myportfolio.com/3cbfab5b745a432d02da7dedc6482fd2/efc27f72911ad3f78ff77857_rw_1200.jpg?h=2aed500c45030a0c541bcbf7a8d387e8)
Homepage Takeover - Design
This mock-up was created prior to the shoot to help sell the concept. I created all of the assets in Photoshop.
![](https://cdn.myportfolio.com/3cbfab5b745a432d02da7dedc6482fd2/a34e254a836cdc6df5616974_rw_1200.jpg?h=bb142b79a22cd2f1954a79f6979f8e24)
![](https://cdn.myportfolio.com/3cbfab5b745a432d02da7dedc6482fd2/08a0aaf317d024e6fc42c7ad_rw_1200.jpg?h=206266a7a5d6f794544bd1ecc4c79061)
![](https://cdn.myportfolio.com/3cbfab5b745a432d02da7dedc6482fd2/dc5e9291947fd96405d182b5_rw_1200.jpg?h=2c755286454ea6ca5f0f78636f62d3d8)
![](https://cdn.myportfolio.com/3cbfab5b745a432d02da7dedc6482fd2/69964c31d7ac6ee177adbe2f_rw_1200.jpg?h=76b4b37b5467cdc9aea70a4af9501aba)
![](https://cdn.myportfolio.com/3cbfab5b745a432d02da7dedc6482fd2/3e461a053728410ba5e81f99_rw_1200.jpg?h=0648dfddbdc029ee9cc7262c631e6848)
![](https://cdn.myportfolio.com/3cbfab5b745a432d02da7dedc6482fd2/b6854d3d324328d53a83f42c_rw_1200.jpg?h=740768cb122e37d939f3986fdf8cfe97)
![](https://cdn.myportfolio.com/3cbfab5b745a432d02da7dedc6482fd2/1682d9391962c4dadf759326_rw_1200.jpg?h=7739196319e42b376d60c7d73bac5da5)
![](https://cdn.myportfolio.com/3cbfab5b745a432d02da7dedc6482fd2/393210ee036d6440dd37b5c1_rw_600.png?h=076d606596a512804ceebe5b4944ac55)
![](https://cdn.myportfolio.com/3cbfab5b745a432d02da7dedc6482fd2/11ad50a7724b1b56b21348e3_rw_600.png?h=faaf7a8d86c912d63c948e924e2db2db)
![](https://cdn.myportfolio.com/3cbfab5b745a432d02da7dedc6482fd2/12b9ef6f53ec5a9e07c22f25_rw_600.png?h=58925203e56cd6fe669a7624c9ccea5a)
![](https://cdn.myportfolio.com/3cbfab5b745a432d02da7dedc6482fd2/69bfa7633b8fb59de9c6f284_rw_600.png?h=5bd495ce717cfa1f0246da718703b301)
![](https://cdn.myportfolio.com/3cbfab5b745a432d02da7dedc6482fd2/589bce03241d426d35816434_rw_1200.jpg?h=90709f81fcb4bac3e7837eb433f8b5d5)
![](https://cdn.myportfolio.com/3cbfab5b745a432d02da7dedc6482fd2/35bf76ed0432b219e2900a61_rw_1200.jpg?h=cc71dc127daa1b2987bc98a5d8ee551e)
Leaderboard - Fixed placement comped asset
![](https://cdn.myportfolio.com/3cbfab5b745a432d02da7dedc6482fd2/7cae9a11bea8fa78587a1d39_rw_1200.jpg?h=90c7006eb7c80d6c65638aae71d9f93e)
![](https://cdn.myportfolio.com/3cbfab5b745a432d02da7dedc6482fd2/7a2f3305077ac38ed1a15ac1_rw_600.jpg?h=4a77bf025e91a5ea6e7e25362a7331f5)
MPU - Fixed placement comped asset
![](https://cdn.myportfolio.com/3cbfab5b745a432d02da7dedc6482fd2/8c54e7ccda35a224237024c2_rw_600.png?h=61fa0f31b42c6a04a9185a386bd23d42)
![](https://cdn.myportfolio.com/3cbfab5b745a432d02da7dedc6482fd2/679beaf94022b666c930f459_rw_600.png?h=09f24d0a7518d26e681b3f86cc560307)
Cargo bay door comp
Rich Banner Concept
![](https://cdn.myportfolio.com/3cbfab5b745a432d02da7dedc6482fd2/fd221a9c4a639c34ff663fdd_rw_1200.png?h=5784839fed830afa25c50f33a9286d0b)
![](https://cdn.myportfolio.com/3cbfab5b745a432d02da7dedc6482fd2/6f45a3f9425c06b61b20b140_rw_1200.png?h=c30a0f9c9ed6a4a97e3e2126367e737f)
![](https://cdn.myportfolio.com/3cbfab5b745a432d02da7dedc6482fd2/3b5b67658c0ace66174e1a61_rw_1200.png?h=3c51b48bc86ea274826b4253b7a0f176)
![](https://cdn.myportfolio.com/3cbfab5b745a432d02da7dedc6482fd2/d36f82a9b12dfd20970c941e_rw_1200.png?h=92cdcdbd3c8e0d804ae51ca5cc8106ce)
![](https://cdn.myportfolio.com/3cbfab5b745a432d02da7dedc6482fd2/eaef2632e18d90cc8d0daa3f_rw_1200.png?h=9c4320df52b8d0265057bebefa75b494)