HTC - Freefall Fashion Shoot Online Ad Campaign
Digital advertising concepts created whilst working at Mother London supporting the recent Freefall Fashion Shoot TVC for HTC.
Role In Project
Concepts, Design & Art Direction
Expandable Banner - Concept










Freefall Type Animation Test
YouTube Masthead - Concept








YouTube Masthead - Design





Homepage Takeover - Concept







Homepage Takeover - Design
This mock-up was created prior to the shoot to help sell the concept. I created all of the assets in Photoshop.













Leaderboard - Fixed placement comped asset


MPU - Fixed placement comped asset


Cargo bay door comp
Rich Banner Concept




