HTC - Freefall Fashion Shoot Online Ad Campaign
Digital advertising concepts created whilst working at Mother London supporting the recent Freefall Fashion Shoot TVC for HTC.
Role In Project
Concepts, Design & Art Direction
Expandable Banner - Concept
Freefall Type Animation Test
YouTube Masthead - Concept
YouTube Masthead - Design
Homepage Takeover - Concept
Homepage Takeover - Design
This mock-up was created prior to the shoot to help sell the concept. I created all of the assets in Photoshop.
Leaderboard - Fixed placement comped asset
MPU - Fixed placement comped asset
Cargo bay door comp
Rich Banner Concept
