ASOS.com
A series of concepts and designs to promote various special offers and free gifts for ASOS subscribers.
Role In Project
Concept, Design & Art Direction
Birthday Promotion
Customers who were eligible to receive a free birthday gift would be driven to this page via an email. The birthday cake, drawn in a pixel art style would animate depending on what slice was clicked.
![](https://cdn.myportfolio.com/3cbfab5b745a432d02da7dedc6482fd2/15a0237afc17968c0f665a94_rw_1200.png?h=41ad0fecb5a5b74da4a13d2117adfa77)
![](https://cdn.myportfolio.com/3cbfab5b745a432d02da7dedc6482fd2/13048ab5eb1bd33e9c9ac9ff_rw_1200.png?h=fa5064f94ca82e11ac529abcf21d560c)
![](https://cdn.myportfolio.com/3cbfab5b745a432d02da7dedc6482fd2/097b75a9ff7a0b0a332b36a2_rw_1200.png?h=4f90719a712cc3156bacb4366a7f3c24)
![](https://cdn.myportfolio.com/3cbfab5b745a432d02da7dedc6482fd2/dcdd0c4d77a223bde868b678_rw_1200.png?h=38605565bad3e676f25aa6f5fad7f0e0)
![](https://cdn.myportfolio.com/3cbfab5b745a432d02da7dedc6482fd2/ba5cbde1373d1a35e6082995_rw_600.png?h=6f523c36acedfa9ed10297ceabd51c9d)
Cake detail.
![](https://cdn.myportfolio.com/3cbfab5b745a432d02da7dedc6482fd2/00a6b20721f6cc88109df034_rw_600.png?h=707156ea976762e6a5898fa5c986de17)
Cake detail.
![](https://cdn.myportfolio.com/3cbfab5b745a432d02da7dedc6482fd2/23175a1f3cf9b1a59a44753c_rw_600.png?h=f5a58ab4465a1fb926a26d048fe048e4)
Thank you page detail.
Additional Concepts
![](https://cdn.myportfolio.com/3cbfab5b745a432d02da7dedc6482fd2/fd9992299caf5339b6a8a8be_rw_1200.png?h=c1a074a46a128960d10f375679d6b721)
![](https://cdn.myportfolio.com/3cbfab5b745a432d02da7dedc6482fd2/d4070d165211ef0519342e96_rw_1200.png?h=fd8ddb6c0cb36731a8c86de8806d578d)
![](https://cdn.myportfolio.com/3cbfab5b745a432d02da7dedc6482fd2/51d0fdb0cfa6364d1d0d13b0_rw_1200.png?h=f622ad68b953d957fa660ecb5168f245)
![](https://cdn.myportfolio.com/3cbfab5b745a432d02da7dedc6482fd2/755a6c2d2db2f452e75ec2b2_rw_1200.png?h=3e561a7d4bf0d7c3c519685b589d0c85)
![](https://cdn.myportfolio.com/3cbfab5b745a432d02da7dedc6482fd2/ea2b75ae5501b42646908cba_rw_1200.png?h=251ae4dc4699cb90232e690dbbf3b921)
![](https://cdn.myportfolio.com/3cbfab5b745a432d02da7dedc6482fd2/79c8e42669ba5e57a041f507_rw_1200.png?h=e7783572390df23457d9518c2be3e888)
![](https://cdn.myportfolio.com/3cbfab5b745a432d02da7dedc6482fd2/cad6be90d2fa7c4c3334f919_rw_1200.png?h=c0f05d3b447a6c44a784249a9e1eb00d)
![](https://cdn.myportfolio.com/3cbfab5b745a432d02da7dedc6482fd2/57e610ee681d2ebcd804c5fa_rw_1200.png?h=94f5ebcd0306aa77d10cb341acd7fa0e)
![](https://cdn.myportfolio.com/3cbfab5b745a432d02da7dedc6482fd2/5cdcd064b2a7a7882dccef2e_rw_1200.png?h=e0fa81244eac7ee436b9f021ac36476f)
![](https://cdn.myportfolio.com/3cbfab5b745a432d02da7dedc6482fd2/62228438c9539a8bf56e1e4a_rw_1200.png?h=b06a0ee56d5be37bb280bbe2af5b102b)
Super Goodies
Game concept for regular ASOS customers giving away various free gifts.
![](https://cdn.myportfolio.com/3cbfab5b745a432d02da7dedc6482fd2/944f019c6795fb6a87832f01_rw_1200.png?h=e08629d25174cef7215f1dfb442ff203)
Email concept.
![](https://cdn.myportfolio.com/3cbfab5b745a432d02da7dedc6482fd2/ad2de81ea91370bfad011afd_rw_1200.png?h=b6dd0028e5d6a1581e8d117768b435c7)
![](https://cdn.myportfolio.com/3cbfab5b745a432d02da7dedc6482fd2/fc1589c87cf68b2e62092c0a_rw_1200.png?h=a6b01249e6c5085772b198f1a7ebb12f)